User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

User Pilot

FEBRUARY 20, 2024

The difference between a data product roadmap and the traditional approach is the former relies heavily on data. Find product-market fit : By analyzing user interactions, feedback , and needs, you’re better positioned to tailor your product to meet those demands more precisely, enhancing product-market fit.

Data 105

Data Customer Lifetime Value Software Review Churn 105

User Pilot

MAY 9, 2024

The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Utilize growth loops so your customers can organically help bring in more leads.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Acquisition 105

Mucker Capital

APRIL 6, 2023

If you're really starting from scratch, do the product. Do a bunch of change and even pivot to get to product market fit in that stage. Growth is not really secondary. You want to have some users, some customers to help you validate whether your product is solving their problem. The sales team is more involved.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JULY 12, 2019

For one thing, the evolution of the direct-to-consumer brand, which combines the best of both worlds—the math of direct response and the experience of a brand marketing operation. Then, there’s the rise of growth marketing, a trend that embraces the concept of creating something that’s more than the sum of its parts.

Data 52

Data Marketplace as a Service Advertising Branding 52

Incredo

NOVEMBER 1, 2019

The enterprise SaaS sales model typically breaks down across customer-facing functions in the following way: Sales: Sales reps are focused on a narrow set of target prospects and they are directly supported by product marketing and sales engineering resources at the deal level.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Intercom, Inc.

MARCH 29, 2018

Do you find yourself having to turn away people that don’t have product/market fit yet? You should have a working sales funnel, your website can’t look like it’s from the ’90s, and you should either have your Series A or be doing more than $5 million a year in revenue. It’s being impatient.

Scale 192

Scale Business Content Marketing Interviewing 192