SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. How does Rachel think about the optimal ratio of paid to organic in growth?

SMB 179

SMB Scale Startup Marketplace as a Service 179

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.

Business 184

Business B2C Scale Headcount 184

SaaStr

DECEMBER 3, 2019

Jason asked me to find the two best marketing executives that I could to talk about how to generate more leads for your company. No, keep your hands up if you want more leads for your business? So today we’re going to talk about generating leads and I think we were going to break it into three sections.

Scale 132

Scale Sales Hiring Development Team Review Technical Review 132