SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. 318: The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario.

SMB 179

SMB Scale Startup Marketplace as a Service 179

Intercom, Inc.

OCTOBER 29, 2019

From our initial effort in late 2017, some problems we set out to solve for each stakeholder were: Marketing: Understand who our customers are, so we can effectively reach them. You can’t find email lists using Job-to-be-Done, but you can find ones for B2C subscription businesses that have a high volume of website traffic.

Business 184

Business B2C Scale Headcount 184

SaaStr

DECEMBER 3, 2019

It’s the same product that you use, whether you’re an SMB buyer or enterprise. And they asked that question and almost every single one of the 12 interview subjects that we had was like shocked. But in addition to that, we’re trying to build subscription businesses that have compounding value factors.

Scale 132

Scale Sales Hiring Development Team Review Technical Review 132