OpenView Labs

NOVEMBER 23, 2021

.” You still have to define your value and convince users to use your product, which means you have to figure out how to stand out. . Product differentiation isn’t an easy endeavor for marketing teams. Especially when the SaaS market is increasingly crowded. Does Your Product Need Its Own Category?

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

SMB 180

SMB Scale Startup Marketplace as a Service 180

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Ceci Stallsmith – Director of Platform Marketing @ Slack.

Payments 120

Payments Scale Scaling Revenue 120

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. For accounting and payroll products, the No. Don’t trade growth for profitability.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

OpenView Labs

JULY 12, 2019

I’m an unusual messenger for the idea that there are limitations to what you can do with marketing analytics. But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. Over the last ten to fifteen years, marketing has become much more reliant on data.

Data 52

Data Marketplace as a Service Advertising Branding 52