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The Need-to-Know Mobile App Marketing Resources for This Year

The Marketing & Growth Hacking Publication

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend. 385% growth through 2021.

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The Omnipresence of Omni-Channel Communication: Adapt or Die

The Marketing & Growth Hacking Publication

And we’re doing all of this on different devices, from mobile phones and tablets to laptops and even voice-activated smart speakers. The introduction of wireless technology combined with the massive adoption of mobile devices has revolutionized how we communicate. The mobile device home-screen is the new television screen.

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How to Develop Video Streaming App: Tips and Tricks To Choose the Right Niche

The Marketing & Growth Hacking Publication

Mobile video services are quickly taking their place. There are several reasons for this, but one of the most significant is the paid subscription model that virtually eliminates advertising. Netflix is a Subscription-based VOD (SVOD) provider. Hulu content is dependent upon variable payment plans.

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Growth Engineer Job Description Cheatsheet

Sylvia Ng

What’s clear is that a growth engineer’s personality and attitude toward growth – be it company, team, or personal growth – matters just as much, if not more than, technical experience. Computer science (or related) degree, coding bootcamp completion, or extensive experience building web/mobile apps.

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25 Female YouTubers With More Than 1 Million Subscribers

The Marketing & Growth Hacking Publication

Image via YouTube HANDPICKED RELATED CONTENT: 5 Super Simple Ways to Manage Your Social Media Reputation Female YouTuber #11. Wendie Ayche (13M subs) Chinese Australian YouTuber, Wendie Ayche, popularly known as Wengie, posts a variety of life hacks, comedy, pranks, DIY, and tutorial videos. Eva Gutowski (9.6M Michelle Phan (8.9M

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7 Proven Strategies to Reduce Churn (With Real Examples)

Baremetrics

Signs that you have a churn problem If you run a SaaS or subscription business, you’re in a constant battle to reduce churn as much as possible because it improves your monthly recurring revenue (MRR) and creates more sustainable growth. If a user churns, it usually happens within the first month of their subscription.

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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

Higher average selling prices bring higher expectations for these business relationships, such as signed contracts, premium service-level agreements, invoicing and the ability to speak to a staff member whenever problems arise. This one is less common in the SaaS industry but in general is considered by subscription based service providers.