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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. She can be your CTO forever.

Scale 252
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Don’t Hire VPs With The Wrong Titles

SaaStr

Dig deeper on a lot of titles during recruiting. A "VP of Product Marketing" rarely knows anything about demand gen, ABM, etc. A "VP of Revenue" often knows nothing about inside sales or building a sales team. A "CRO" often doesn't want to do sales anymore. But never a sales team. .

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What’s The #1 Challenge After $1m-$2m ARR?

SaaStr

In SaaS, it is recruiting your VPs and management team : SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. Marketing is also an art and science. Marketing is also an art and science.

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What Order Should You Hire Your Management Team In?

SaaStr

He’d found several good First VP candidates, in particular, a strong first head of marketing and a strong first head of product. The chart above illustrates the ideal plan, but let’s dig into the detailed suggestions: You really can and should try to hire your VP of Marketing as Early as $20k in MRR. Earlier is better.

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Join CROs, CMOs and SVPs of Brex, Flexport, Talkdesk, PatientPop, Intacct, Gusto + More on Aug 29 at SaaStr Scale!!

SaaStr

The Playbook: To Recruiting Your Sales Team, with Brex CSO Sam Blong. To Growth Hacking at Scale, with ex-Drift and Segment VP Growth Guillaume Cabane. To Defining the Journey from Prospect to Champion with Kathy Lord, SVP Sales at Intacct. To Scaling High-Performing Teams, with Gusto COO Lexi Reese.

Scale 121
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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Then, the sales team went to work. When making a sales hire, Max pays attention to the way candidates approach getting the job.

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4 Ways To Help Your Employees And Your Company Develop A Growth Mindset

The Marketing & Growth Hacking Publication

Seek out learners Building a culture which prioritizes and appreciates growth starts by recruiting, selecting, and retaining employees who themselves possess a growth mindset. marketing, sales, production, design?—?came If your people genuinely believe that, they will want to sustain their own growth mindsets.