How Salesforce Runs Its Internal Forecasting Process with Salesforce’s VP Sales Strategy & Programs and RVP SMB Sales
SaaStr
NOVEMBER 27, 2023
Accurate sales forecasting is more critical to business success than most realize. Having a predictable pipeline enables more effective decision-making, from headcount planning to strategic investments in technology and beyond. This requires a very thoughtful and consistent cadence in how you look at forecasting so it drives action.
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