Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Brand equity.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. And content design definitely spends time focusing on those words, on that service.

User Experience 209

User Experience Strategy Engineering Communication 209

Sales Hacker

DECEMBER 9, 2021

I spent the past two years interviewing best-in-class sales team to uncover unique approaches that work. They hired GTMP to reach out to prospects offering them a stipend to participate in a best practices study on development and utilization of Amazon-like marketplaces and related in-marketplace advertising. Magnet marketing.

Innovation 101

Innovation Development Business Marketplace as a Service 101

Buffer Resources

AUGUST 23, 2023

When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. While social media is a powerful marketing tool, plenty of entrepreneurs have proved that quality over quantity is key when it comes to using social media to maximize their reach – and sales.

Social Media 81

Social Media Business B2C Branding 81

SaaStr

JULY 22, 2020

One is two thirds enterprise, one third consumer, some healthcare as well now, and I would say, over the last few months, we have still continued with the same areas that we were excited about before so very much in marketplaces and consumer subscription and SAS. I think Instagram is sort of the best example of that.

Venture Capital 219

Venture Capital Investment Travel Marketplace as a Service 219

SaaStr

JULY 22, 2019

We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. So much more of an inside sales mentality, hub-based selling, predominantly in North America, not really into strong relationship-based selling and the trust that he talked about.

Scale 174

Scale Scaling Sales Hiring Underperforming Technical Team 174