SaaStr
DECEMBER 5, 2023
You always have to build more relationships within the customer organizations Gong, as an example, started as an SMB platform and went to Enterprise. Specific features for Enterprise need to be top-of-mind and prioritized across the org. You need to segment the entire organization, not just GTM.
Chart Mogul
AUGUST 5, 2021
Adam, Sandeep, and team are committed to addressing those challenges by acquiring relevant software businesses and building out a true enterprise-ready platform. If you’re an enterprise SaaS business, you need ~100% net retention or something is wrong. Whereas with SMB SaaS businesses, you find different scenarios.
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Chart Mogul
AUGUST 5, 2021
Adam, Sandeep, and team are committed to addressing those challenges by acquiring relevant software businesses and building out a true enterprise-ready platform. If you’re an enterprise SaaS business, you need ~100% net retention or something is wrong. Whereas with SMB SaaS businesses, you find different scenarios.
OpenView Labs
MARCH 10, 2020
At some point in every software company’s growth comes the great challenge of tackling the enterprise market. In a panel for DevGuild: Enterprise-Ready Products, devtools accelerator and fund Heavybit, Inc. brought together CTOs from PlanGrid, One Medical and AdRoll to discuss what they look for when evaluating software.
Sales Hacker
NOVEMBER 11, 2019
Selling to Fortune 500 companies is a different game than SMB. Sometimes all the emails, cold calls, tweets, and inMails in the world still won’t get the attention of key contacts at that enterprise account. If your product is enterprise-ready and you’ve already got a trial option or something free to give away, try this out.
Intercom, Inc.
MAY 13, 2021
These evolving demands from enterprise customers bring with them different skillsets customer success managers need to hone. So how do you create a strong, enterprise-ready team? Of course, we always excelled in SMB at Slack as well. Finding the right skillset. When I left, we were just bridging the $1 billion mark.
SaaStr
NOVEMBER 12, 2020
Differentiating between Small and Medium Businesses (SMB) and Enterprise, or larger companies, is vital. You’ll need to find and hire different types of sales reps, specifically to sell into the Enterprise since enterprise sales are more challenging and typically take longer than selling into an SMB.
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