SaaStr

APRIL 30, 2025

ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. It’s the vertical SaaS rocketship: $840m ARR Still growing a stunning 29% (!) Lesson for SaaS Founders : If youre in vertical SaaS, aim to be the OS for your niche.

Payments 144

Payments Payment Services SaaS Payments Payment Solutions 144

SaaStr

APRIL 12, 2022

So is Square a SaaS company? The majority of its revenue is now from Bitcoin transactions, not “traditional” payments and software. And yet … and yet … its engine is all software and really SaaS. Its software and services business is the one with the real operating margins.

Payments 301

Payments SaaS Payments Payment Services Revenue 301

SaaStr

AUGUST 3, 2022

Few SaaS leaders have gone through more post-pandemic change than Shopify and Zoom. SaaS growth slowed to 10% year-over-year, down from a peak overall growth of almost 100% (!) Gross Margins declining toward 50% as payments, merchant services and more outpace the growth of SaaS subcriptions. More on that here.

Payment Methods 283

Payment Methods Merchant Services SaaS Payments Payment Solutions 283

SaaStr

NOVEMBER 1, 2023

How is SMB SaaS doing today? Transaction Fees Growing Far Faster (38%) Than Software / SaaS License (21%). Both Bill and Shopifty have morphed over the years from almost pure SaaS companies to payments platforms built on top of a SaaS core. But Bill did it the hard way, and built the payment platforms itself.

Payment Services 339

Payment Services Payments SaaS Payments Payment Solutions 339

SaaStr

JUNE 17, 2022

The reality is though, in SaaS, especially if you are primarily sales-driven, that’s often gonna be tough. You’ll need some capital to get either off the ground, or to get the engine really humming, or both. Big Customers) in SaaS. The exact % can vary based on types of payments and customer size.

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SaaS Payments Sales Hiring SaaS Payment Services 307

FastSpring

OCTOBER 13, 2023

If you’re currently using 2Checkout or Stripe to sell digital goods or SaaS but are considering switching — to the other, or to other options such as FastSpring — you may be wondering whether there are substantial differences between the platforms and their services. What does all of that mean? What Is FastSpring and Who Is It For?

Payments 160

Payments Payment Methods Payment Services Merchant Services 160

SaaStr

AUGUST 21, 2024

Only 18% of Revenue From SaaS. Shopify and Bill both also get the majority of their revenue from financial fees and transaction fees, not software subscriptions. But Toast even more so, at 18% of revenue. It’s probably not really a SaaS company, but close enough to include it in our series and our ecosystem. #3.

Scale 301

Scale Payment Methods SaaS Payments Payment Solutions 301

Chaotic Flow

OCTOBER 8, 2013

SaaS product management professionals should always remember that there are four P’s in marketing , one being product. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. The Boundless SaaS Product. What are the boundaries of your SaaS product?

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SaaS Payments Payment Methods Payments Scale 200

SaaStr

OCTOBER 22, 2021

1M in ARR per employee could be a new efficiency record at IPO for SaaS. Sometimes, the self-serve / PLG engine stalls out at a certain scale. Their tiniest customers still have higher churn, as with almost every other SaaS company. Like Bill, it took the process seriously and became a licensed money transmitter itself.

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Scale SaaS Payments SMB Payment Solutions 326

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. Shuo Wang is the CRO and co-founder of Deel, one of the fastest-growing SaaS companies.

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Sales Hiring Payment Services SaaS Payments Scale 274

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. Twelve years after hiring their first CS person, customer service is still the number two reason people like Cloudinary and what drives word of mouth in the developer ecosystem.

Scale 312

Scale Sales Hiring SaaS Payments Development 312

Stax

MARCH 16, 2025

That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

SaaStr

MAY 12, 2022

Offering its services as a freemium-based model, CircleCI recognizes driving trials as the cornerstone of a go-to-market strategy for any developer tool. . Developers come to CircleCI to use their services for free but the user needs increase as they build for commercial purposes. changes the key processes of your business.”.

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Scale Payments SaaS Payments Payment Services 261

Stax

MARCH 15, 2025

This is especially true now more than ever before as Software-as-a-Service (SaaS) solutions continue to be amongst the fastest-growing segment within the tech world. Consumer adoption of digital solutions is accelerating at a rapid pace, with the SaaS market projected to grow from $315 billion in 2025 to $1,131 billion in 2032.

Payments 88

Payments Merchant Services SaaS Payments Payment Services 88

SaaStr

APRIL 30, 2022

Average Revenue per Customer. So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. MRR, obviously.

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SaaS Payments Metrics Payment Methods Scale 246

FastSpring

DECEMBER 9, 2022

SaaS billing software automates one or more of the various aspects of the recurring billing process — payment processing, fulfillment, dunning, and more. You’ll still need a separate solution for payment processing, taxes, chargebacks, and more. FastSpring: Your MoR for All-in-One SaaS Billing.

Payment Services 147

Payment Services Merchant Services Payment Methods SaaS Payments 147

SaaStr

FEBRUARY 11, 2021

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. Because in SaaS start-ups, it seems like the majority of first VP Sales fail. First, in this post, I want to outline what a VP of Sales in a SaaS company actually does. Getting feature gaps filled with Product and Engineering. No Revenues”.

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Sales Hiring Scale Sales Recruiting Sales 363

SaaStr

DECEMBER 28, 2023

At a recent Workshop Wednesday , SaaStr founder and CEO Jason Lemkin answered the community’s most pressing questions about SaaS — from investor appetites and IPOs in 2024 to managing and hiring a Head of Sales as a solo founder to AI and the future of customer success. The number one is Klaviyo, the only SaaS IPO in two years.

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Sales Hiring Payment Solutions AI SaaS Payments 296

SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. The traditional SaaS model doesn’t always scale, and not every company has all the bells and whistles to fund marketing, sales, and customer success teams.

Underperforming Technical Team 282

Underperforming Technical Team Enterprise Scale Payments 282

Sales Hacker

MARCH 29, 2021

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. The growing role of partnerships in driving revenue. Processing and remitting payments.

Payments 111

Payments SaaS Payments Payment Solutions Payment Services 111

How To Buy Saas

MAY 29, 2025

This article goes beyond the buzz to show how AI is already driving results in SaaS, finance, retail, and operations, with lessons and case examples that any executive can learn from. AI systems can process vast datasets and spot trends or risks that humans might miss. Intelligent automation drastically reduces errors and cycle times.

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Artificial Intelligence Payment Services Payments SaaS Payments 59

FastSpring

APRIL 26, 2022

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). In the language of SaaS, I churned. In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks. Is There an Ideal Churn Rate for SaaS?

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Benchmarks Churn Payments SaaS Payments 147

FastSpring

MAY 25, 2023

FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. This article offers tips for optimizing pricing and packaging of your SaaS products in a less-than-stellar economy: What is stagflation?

SaaS Payments 148

SaaS Payments Pricing Payments Merchant Services 148

Valuize Consulting

NOVEMBER 25, 2024

In today’s competitive SaaS landscape, Customer Success has emerged as a vital strategic asset, driving revenue growth and long-term profitability. However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments.

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

FastSpring

MARCH 9, 2022

Because we have data from thousands of Saas and software websites. In this article, we’ll show you examples from a variety of SaaS pricing pages. No matter how you’re selling your SaaS products, you’ll find best practices to improve your pricing page for increased conversions. 7 SaaS pricing page examples. How do we know?

SaaS Payments 148

SaaS Payments Pricing Payments Payment Methods 148

Blulogix

MAY 16, 2025

Ready to see how BluIQ can transform your billing process and help you achieve integrated, automated, and accurate complex monetization? Schedule a demo with a BluLogix billing expert today and take the first step towards revolutionizing your revenue management. Your billing process lives in Excel. But back at HQ?

Payments 52

Payments SaaS Payments Payment Solutions Payment Services 52

Incredo

OCTOBER 17, 2019

Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?” what factors to consider before defining your SaaS sales commission percentage. What are 5 common SaaS sales compensation models? We will write about: 1. common software sales comp plans, 2.

SaaS Payments 150

SaaS Payments Compensation Payment Services Sales Recruiting 150

Subscription Flow

FEBRUARY 27, 2024

Subscription pricing with the help of automated billing software has transformed many industries and provided businesses with a dynamic way to generate revenue, especially in the SaaS space. SaaS companies’ success is largely dependent on their use of subscription billing.

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SaaS Payments Payment Services Payments Payment Solutions 105

ChurnZero

FEBRUARY 28, 2025

You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. There are certainly tactics that work best for specific groups: by industry (software vs hardware, or retail, or services, or healthcare, etc.) The differences between SaaS and B2C companies.

SaaS Payments 52

SaaS Payments Subscription Payment Features B2B 52

Incredo

OCTOBER 17, 2019

Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?” what factors to consider before defining your SaaS sales commission percentage 4. and finally figure out how much that SaaS sales salary should be. In the end, a bonus section is waiting for you!

SaaS Payments 144

SaaS Payments Compensation Payment Services Sales Recruiting 144

SaaStr

MARCH 28, 2025

Your suppliers might actually be your customers 30% of Bill.com’s core revenue comes from suppliers making payment choices, completely reframing their TAM calculations. For SMB SaaS, aim for 6 quarters of LTV:CAC, not 4 Ren adjusted the traditional benchmark because SMB customers stay longer than typically measured.

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SMB Payments Payment Services SaaS Payments 130

FastSpring

NOVEMBER 8, 2021

98% of SaaS companies experienced positive growth when they made core changes to their pricing models in 2020. As the B2B world continues to integrate SaaS, pricing models are adapting as well. A SaaS often appeals to multiple customer personas (or audiences) that your software appeals to. Pricing Model #1: Segment-based.

SaaS Payments 139

SaaS Payments Pricing Merchant Services Payment Solutions 139

Stax

FEBRUARY 28, 2024

Software-as-a-service (SaaS) businesses need to constantly evolve their offerings to stay fresh and relevant. They must engineer a well-rounded solution that makes handling subscriptions a breeze (and yes, it is as hard as it sounds). How do you add payment processing capabilities to your software?

Payments 88

Payments SaaS Payments Payment Services Merchant Services 88

Aaron Beashel

MARCH 9, 2018

I’ve been fortunate to work in a number of SaaS businesses in my career. In the case of a B2B SaaS company, your Go To Market model outlines the way in which you acquire customers. Revenue Model – A description of how the company generates revenue. In others however, growth has seem like a slog. Product complexity.

Scale 192

Scale SaaS Payments B2B Strategy 192

SaaStr

DECEMBER 17, 2019

This is Zach from Plaid and I guess … well, it’s interesting because you’re not a SaaS company, we’re at Saastr … but we’ll talk about what it’s like to not be a SaaS company at SaaStr. Zach : SaaS-ish. Ari : SaaS-ish. That’s pre-Plaid.

Payments 205

Payments SaaS Payments Banking Underperforming Technical Team 205

FastSpring

NOVEMBER 18, 2020

For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. The company’s move to circumvent Apple’s App Store policies with its app Fortnite triggered a lawsuit in the process.

Payment Methods 147

Payment Methods Payment Solutions Merchant Services SaaS Payments 147

Stax

JANUARY 29, 2024

Innovative ISVs and SaaS companies know that one of the best ways to provide value to merchants—while improving your bottom line—is to provide integrated payments. For example, if you’re an invoicing software provider that lets SMBs manage their billing, then it makes sense to add payment processing tools to your platform.

Merchant Services 88

Merchant Services Payment Services SaaS Payments Payments 88