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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. How do you recruit your interviewees?

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams.

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Working With a Digital Marketing Agency Vs. Hiring In House

Neil Patel

But should you build your own in-house marketing team or hire an agency partner? Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. They act as a substitute for an in-house team, serving the same labor function but outside of the organization.

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How to do Market Research: a Step-by-Step Guide

User Pilot

Applying insights from market research to product development and marketing strategies can significantly enhance business growth. This allows businesses to tailor their offerings and engage more effectively with their target market. The outcome? For more on combining these approaches, refer to Generative vs. Evaluative Research.

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How to Launch a Successful Feature Release? A Guide

User Pilot

In our guide, we discuss; The importance of features releases The stages of a successful release Best practices for each of these stages We also mention how Userpilot can help your product team orchestrate your feature releases. Before developing a new feature, make sure it’s in line with your product vision.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

User Pilot

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. Assists in managing the launch timelines.

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. Know your forever user.

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