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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Buffer Resources

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

Marketing 116
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11 Best Growth Marketing Software for SaaS

User Pilot

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

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How Can Brands Deliver Personalised Customer Experiences at Scale?

The Marketing & Growth Hacking Publication

You cannot funnel people through processes without providing personality and engagement, personalised to the specific customer preferences. Marketers today need to focus on gaining actionable insights on their customers’ diverse behaviours across both online and offline channels.

Scale 40
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Why AI for Logo Detection Is the Next Marketing Must-Have

The Marketing & Growth Hacking Publication

Training the Detector As in the case of other machine learning applications, the system can be taught from scratch, or use some pre-trained modules, which are then calibrated. Transfer learning, as the second method is called, is much faster and requires far less effort to label data for training purposes. Write for us.

AI 40
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Top 50 AI Companies in SaaS (2020 Edition)

SmartKarrot

A lot of credit goes to the usage of AI, machine learning, and deep learning for the purpose of understanding content, and recommending personalization, segmentation , etc. With machine learning and natural language processing technology, SurveyMonkey ensures its features provide the highest value to the customer.

AI 8
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Top 50 AI Companies in SaaS (2020 Edition)

SmartKarrot

A lot of credit goes to the usage of AI, machine learning, and deep learning for the purpose of understanding content, and recommending personalization, segmentation , etc. With machine learning and natural language processing technology, SurveyMonkey ensures its features provide the highest value to the customer.

AI 8
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10 Content Marketing Trends for 2021 and Beyond

Neil Patel

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. “Discover” Features. Conclusion.