Sales Hacker
AUGUST 1, 2022
Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Hey Will, Machine learning (ML) creation can be an overwhelming adventure. Join Kristina Finseth (Sr. Talk With Me… Not At Me.
Buffer Resources
JUNE 28, 2023
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.
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User Pilot
MAY 24, 2021
Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.
User Pilot
OCTOBER 20, 2023
Evaluate the impact of your product and marketing strategies in increasing customer satisfaction. Use detailed insights to target your growth marketing efforts and PLG strategy. This will help you tailor your marketing messages (both in-app and on social media) and special offers in a way that’ll appeal to your customers.
The Marketing & Growth Hacking Publication
APRIL 19, 2019
Training the Detector As in the case of other machine learning applications, the system can be taught from scratch, or use some pre-trained modules, which are then calibrated. Transfer learning, as the second method is called, is much faster and requires far less effort to label data for training purposes.
The Marketing & Growth Hacking Publication
APRIL 1, 2019
For this brands need to adopt a data-driven strategy that places emphasis on customers’ in-app and digital behaviours to craft personalised engagement strategies.
Unbounce
SEPTEMBER 15, 2020
But—while there will always be a time and place for A/B testing— there’s also now an easier and faster way for marketers to optimize. Smart Traffic is a new Unbounce tool that uses the power of AI and machine learning to get you more conversions. But AI is all around us and it’s already changing the way we do marketing.
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