article thumbnail

SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. You have to leverage existing behaviors that the market already understands so that you don’t need to educate users.

Scale 167
article thumbnail

Customer Insights to Transform Sales Conversations

Sales Hacker

Sales customer insights. This is important for anyone who prospects or handles inbound calls – could be both inside sales and field sales. For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Persona insights and intelligence. Example job titles. Specialist knowledge.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. Customers Are Initially Interested in Education, Not Your Product. What’s a sample job description that I can use to recruit talent?

Scale 111
article thumbnail

Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. Though he had experience in recruiting, sales and product, marketing was new ground for him.

Scale 112
article thumbnail

Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. Since then, you’ve spent over 12 years in post-sales leadership. Going through all parts of the customer journey.

Scale 177
article thumbnail

Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Some examples of niches targeted by vertical SaaS providers include healthcare, eCommerce, finance, and education.

article thumbnail

Jul 05 – Customer Success Jobs

SmartKarrot

Develop a culture of continuous improvement for process repeatability, operations scaling, capacity management, and customer satisfaction. Ensure close coordination and collaboration with Sales, Account Management and Customer Success teams to ensure customer retention and growth.