Tom Tunguz

FEBRUARY 10, 2016

As the fundraising environment changes, some SaaS companies will look to reach cash flow break even on their existing reserves. Founders may reduce staff, particularly in recruiting or new projects that the company prefers not to finance. But there are three other ways to become profitable that limit reductions in force, enable the company to continue to grow with greater efficiency and increase the value of the company in the process.

SaaS Payments 124

SaaS Payments Sales Recruiting Sales Hiring Payment Services 124

Practical Advice on SaaS marketing

FEBRUARY 6, 2016

Trying to connect with someone while they’re scanning their Twitter feed, replying to texts, and staring at a full inbox, while desperately trying to meet deadlines for whatever deliverables are on their long to-do list isn’t easy. But if you’re the poor marketing person trying to reach prospective customers, that’s exactly what you’re up against. And that’s especially true if you’re marketing a software-as-a-service (SaaS) solution.

Finance 100

Finance SaaS Technology Software 100

CloseSaaS

FEBRUARY 12, 2016

How do you build a great startup culture? While everyone likes to talk about all of their great hiring and recruiting hacks, no one likes talking about having to fire employees—until now.

Growth Hacking 52

Growth Hacking Sales Recruiting Sales Hiring Startup 52

ReSci

FEBRUARY 9, 2016

The customer journey as you know it is dead; long live the customer-centric decision journey. No matter how well brands market their products, it’s the customer who decides how that purchase decision will be made. The power has always been in…. The post To build customer loyalty, marketers must merge acquisition and retention tactics appeared first on ReSci.

Acquisition 40

Acquisition Retention Marketing Branding 40

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Payments

Tom Tunguz

FEBRUARY 11, 2016

When we discuss payback periods in SaaS, we implicitly mean customer payback periods. How much time does it take for us to recoup the capital outlay we invest in acquiring a new customer? But, there’s a second and equally important payback period – the payback period on hiring a new account executive. Let’s take a hypothetical SaaS startup that sells a $20k product at a 75% gross margin.

SaaS Payments 113

SaaS Payments Sales Hiring Payment Services SaaS 113

Tom Tunguz

FEBRUARY 8, 2016

Mr. Market is a fictitious character imagined by legendary investor Benjamin Graham in The Intelligent Investor. Graham describes Mr. Market as emotional, irrational, moody - and is in the short run a voting machine, in the long run a weighing machine. It might sound like a children’s story, but Warren Buffett lauded the book as the greatest book ever written on investing.

Marketing 100

Marketing SaaS Pricing Revenue 100

CloseSaaS

FEBRUARY 8, 2016

Imagine going to Starbucks. You order a latte, and as you reach for your wallet, the barista says, “That’s $3.00, and just $2.00 more to add a bagel. Would you like the bagel?” You say, “Yes,” take your food, and leave.

B2B 52

B2B Sales SaaS 52

CloseSaaS

FEBRUARY 10, 2016

If you have your first 10 customers, congratulations! You’ve made it further than many startups. But now what?

B2B 52

B2B Startup SaaS Sales 52