Sat.Oct 22, 2016 - Fri.Oct 28, 2016

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Your Startup's Competitive Advantage

Tom Tunguz

Startups fail when they run out of money. Startups run out of money when they lack focus. Without a maniacal focus on serving customer needs in a unique way, startups can flounder amidst competition. Without product market fit, the business is challenged to generate strong metrics and faces fundraising challenges. That’s why it’s critical to identify and focus on your startup’s competitive advantage. most of the time, start up competitive advantages fallen to five categories: p

Startup 113
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Why Direct To Consumer Ecommerce Brands Are Winning Over Retail

Hacking Revenue

There is a tectonic change in the retail and services industry. The Direct-To-Consumer movement. While it already began a few years back, these brands and entrepreneurs are now in every industry, changing the habits, preferences and share of wallet of the most desirable consumers. Direct-To-Consumer brands are products or services that are financed, designed, produced, marketed, distributed and sold by the same company.

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Getting started with storyselling: How your salespeople can close more deals by telling stories

CloseSaaS

The first potato chip ever made was intended as an insult. The year was 1853. George Crum was a chef at the upscale Moon’s Lake House in Saratoga Springs, NY. One day, a patron complained about Mr. Crum’s fried potatoes. He called them soggy and bland. He sent them back and demanded a new batch.

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How Much Are Integrations Costing Your Company? (Part 2)

Saasler

In part 1 of the series, we talked about the factors that affect integration costs. Now, it’s time to get down to business and start crunching the numbers. Spending by Stage. In order to better assess the time/cost commitment of building integrations, we will breakdown the process into four stages: 1.Research . This step begins even before any code is written.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Why Demand Generation Can Be So Challenging For Startups

Tom Tunguz

Demand generation is a critical limiting factor to the growth of many startups. I had the opportunity to moderate a panel of demand generation experts recently at Heavybit , an incubator in San Francisco. I asked the panelists, how well understood is demand generation, considering it is one of the core elements of business needs to sustain its growth?

Startup 100

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Upcoming webinar: Turn your B & C-players into A-players

CloseSaaS

Everyone wants A-players on their sales team. However, most salespeople are B and C-players. What makes A-players different? And can B and C-players be trained into A-players?

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The End of the Customer Journey

ReSci

It’s time to call it: the “customer journey,” as you know it, is officially dead. It’s a concept that sprang into the industry’s collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands. With…. The post The End of the Customer Journey appeared first on ReSci.