Sat.Feb 13, 2016 - Fri.Feb 19, 2016

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SaaS Office Hours in New York - A Q&A on the State of the SaaS Market

Tom Tunguz

Join me for SaaS Office Hours on February 22 in New York at the Axial headquarters. This is the first time we’ll be hosting SaaS Office Hours on the East Coast, and there will be more to follow. Given the volatility in the market and the number of inbound questions about the implications, this SaaS Office Hours will be focused on fundraising and the venture capital outlook for 2016.

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Zero to IPO: Lessons From The Unlikely Story of HubSpot

OnStartups

HubSpot has had a pretty good run. Went from zero to IPO. What's not known is how unlikely the story of our success is. II gave a talk at the 2016 SaaStr Conference hosted by Jason Lemkin. The slides and full video from the talk are included below, with some quick notes on a few of the topics covered. Here's me presenting what turned out to be the most popular slide (more on this idea at the end of the article).

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Growth Engineer Job Description Cheatsheet

Sylvia Ng

Putting together a job description for a Growth Engineer? Wondering what others are doing? Save time with this cheat sheet! The below tidbits are taken from 30+ job descriptions for Growth Engineers, all from tech companies such as Asana, Airbnb, AdRoll, Cybercoders, Mircosoft, UXPin, and Zenefits, to name a few. Copy and paste what’s relevant to you to build your job description, or just scroll through to get some inspiration.

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5 steps to turn your blog readers into loyal customers

CloseSaaS

We all know a blog is an effective tool for building thought leadership, influence, and awareness among your target market. It’s also a great way to recruit brand advocates. The trick is knowing how to turn those advocates into customers.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Venture Debt for SaaS Startups

Tom Tunguz

There are several forms of venture debt. Convertible notes are the most common, today. Most startups raise seed rounds using convertible notes. Startups that have substantial working capital requirements often employ lines of credit/revolvers. Last, many startups take out term loans. They borrow money for several years and repay it over time. Venture debt can supply additional capital for a startup to grow at a lower cost of capital than equity.

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Why marketers can’t rely on old maps for the new customer journey

ReSci

Email is the channel with highest ROI for marketers, and has been the reigning king for years. It continues to play a major role in influencing the customer journey and is a valuable retention tool. However, when it comes to email communications, marketers still rely on the tried and…. The post Why marketers can’t rely on old maps for the new customer journey appeared first on ReSci.

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3 unusual ways to make your sales emails stand out

CloseSaaS

Email is the dominant form of communication for salespeople, and with good reason—according to a recent survey, over 70% of people report they would prefer businesses to contact them via email.

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The Power of Open Source to Solve the Data Fragmentation Challenge

Tom Tunguz

Most modern data architectures employ many different data stores and processing engines. Hadoop, Cassandra, HBase, Spark, Storm, Phoenix. Data analysts looking to unearth insights within these data stores must move data back and forth between different systems and different data formats. As the number of new open source projects continues to grow geometrically, this data fragmentation is likely to splinter further.

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