SaaStr
JULY 17, 2025
What the revenue trajectories of Snowflake, Shopify, Okta, and Twilio tell us about the new normal in B2B and SaaS. Remember when 100%+ growth was table stakes for SaaS startups? When VCs would literally walk away from any SaaS company not doubling revenue year-over-year? That’s still there in the top AI start-ups. But outside of Palantir, not in any of the classic public SaaS companies.
FastSpring
JULY 17, 2025
The rise of AI-driven search is transforming how potential customers discover software solutions — and what SaaS marketers must do to stay competitive. Your potential customers are no longer just Googling “best project management software” or “CRM for small business.” They’re asking ChatGPT to compare your product features, getting personalized recommendations from AI tools, and discovering solutions through conversations rather than traditional search results.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
JULY 17, 2025
Dear SaaStr: How Do I Know If I Have Product-Market Fit for Real in the Early Days? We Sell to SMBs. You’ll know you’ve hit product-market fit (PMF) in B2B SaaS when a few key things start happening consistently: Your Customer Count is Growing Rapidly : For early-stage SaaS, doubling your customer base monthly—even from a small base—is a strong signal.
Tom Tunguz
JULY 17, 2025
What happens when technology evolves faster than your sales process can adapt? The last fifteen years, startups focused on building software around very well understood processes. We had built an assembly line for software sales, SDR to AE to customer success manager. We calculated ratios between these three total cost of sales and drove the factory to ever improved yields.
Speaker: Kenten Danas, Senior Manager, Developer Relations
ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!
User Pilot
JULY 17, 2025
PLG email campaigns done right can bridge the gap between signup and product adoption. Unlike traditional marketing emails sent to everyone on a schedule, product growth teams create PLG emails responding to what users do inside your product. With that, every message becomes contextual. Every touchpoint pushes users toward actual product adoption. Here’s how you can build effective behavior-driven sequences for your product.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
User Pilot
JULY 17, 2025
What’s your biggest challenge with customer churn right now? Understanding the root causes of customer churn is the first step to reducing it. Pinpoint your main struggle to see how you can improve retention. Identifying why users are leaving Proactively engaging at-risk users Measuring churn accurately How do you currently track customer health and predict potential churn?
The Daily Egg
JULY 17, 2025
Upsells and cross-sells, also known as upselling and cross-selling, are popular sales and marketing strategies used to increase business revenue, drive a higher average order. The post Cross-Sells vs Upsells: The Best Way to Use Each (Side-by-Side) appeared first on The Daily Egg.
User Pilot
JULY 17, 2025
What is your biggest lifecycle marketing challenge right now? Understanding your main goal helps in finding the right lifecycle email marketing examples and strategies. Onboarding and activating new users Driving adoption of key features Improving trial-to-paid conversion rates Announcing new features effectively How are you currently trying to solve this?
Nimble - Sales
JULY 17, 2025
Names: Sid Bhatt and Trace LinderIndustry: Commercial Real EstateUse Case: Lead Management, Email Marketing, Deal Pipeline, Gmail IntegrationTitles: Senior Advisor (Sid Bhatt), Advisor (Trace Linder) About Sid and Trace & Why They Chose Nimble CRM Sid Bhatt and Trace Linder The post Saunders Real Estate Sees 2x Growth with Nimble CRM appeared first on Nimble Blog.
Advertisement
Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.
Buffer Resources
JULY 17, 2025
There’s a quiet shift happening across social platforms — and it’s not about algorithms or viral soundbites. It’s about community. Instagram has broadcast channels. YouTube has community posts. Snapchat leans on private stories. Messaging features are showing up inside apps that once only cared about public feeds. Now, TikTok is joining the party with bulletin boards, a new broadcast messaging tool that lets creators and brands share updates directly with followers, r
Expert insights. Personalized for you.
Let's personalize your content