SaaStr

NOVEMBER 28, 2020

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company. Someone that knows, lives and breathes leads, funnels and funnel management, drip marketing, and all the rest.

Sales Hiring 300

Sales Hiring Scale Sales Marketing 300

Neil Patel

NOVEMBER 28, 2020

Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. Technical SEO audits require specialized skills and in-depth expertise.

Underperforming Technical Team 133

Underperforming Technical Team Enterprise Payment Features Travel 133

SaaStr

NOVEMBER 28, 2020

What is the minimum projected annual revenue in the exit year and projected exit valuation for a startup to be investable from a VC? For most “traditional” U.S. VCs doing early-stage investment, the goal is simple: At least 1 investment out of every 20 or so per fund needs to be worth $1 Billion or more within 10–15 years. If that happens, the math generally works out.

Cloud 189

Cloud Investment Startup Revenue 189

Kellblog

NOVEMBER 28, 2020

Back in the day I was taught that marketers do three things, memorized via the acronym STP: segment, target, position. Divide the audience into different segments. For example, dividing consumers by demographics or dividing businesses by size or industry. Select the segments that the company wishes to target for its marketing. For example, choosing small and medium businesses (SMB) as your target segment.

SMB 79

SMB Marketing Advertising Enterprise 79

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Payments

SaaS Metrics

NOVEMBER 28, 2020

2020 did not go as we all expected, at least as the businesses and economic sector expected. COVID-19 outbreak sabotaged the businesses and nations across the globe. From SMEs to well-established international franchises, every business entity suffered. Most of the industries had to fire half of the workforce, and the remaining ones had to settle for reduced salaries.

Business 59

Business Marketing Scaling Strategy 59