Ryan Berg

NOVEMBER 7, 2018

Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their product every month. This strategy has nothing to do with blogging (although we’ll take a look at how they added a blog later to enhance this approach).

Strategy 111

Strategy SaaS Content Marketing Marketing 111

Sales Hacker

NOVEMBER 7, 2018

Intent data has become one of the hottest topics in the B2B sales and marketing space. However, it remains under-utilized by many sales practitioners. A 2018 ABM Benchmark Report found only 25% of companies were using it. Let’s explore what it is, why it matters, and how to make the most of it. What the heck is intent data? Intent data is a relatively new term our industry has adopted to encompass signals and data about prospective buyers or businesses actively researching products or serv

Outsourcing Services 75

Outsourcing Services Data Technical Review Outsourced Development 75

FastSpring

NOVEMBER 7, 2018

Nope, we’re not talking about Singles’ Awareness Day (a.k.a. Valentine’s Day), although it does share the same sentiments. We’re talking about Singles’ Day—the biggest online shopping event in the world. Yep, it’s even bigger than Black Friday. In fact, it’s bigger than Black Friday and Cyber Monday combined! The big question is, “If Singles’ Day is such a big deal, why don’t we talk about it the United States?

Payment Methods 63

Payment Methods Payment Solutions Payment Services Payments 63

CloseSaaS

NOVEMBER 7, 2018

Two-factor authentication (2FA) is now available to all Close accounts. This adds an extra layer of security ensuring your customer and business data is well-protected.

Data 52

Data Business 52

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Payments

TrackStreet

NOVEMBER 7, 2018

If you’re considering implementing an automated price monitoring system for your products, first of all, congratulations. Gaining real-time intelligence into how retailers are advertising your products online - especially if that monitoring system also includes an enforcement component - is a smart strategy.

Pricing 40

Pricing Advertising Strategy Software 40

Intercom, Inc.

NOVEMBER 7, 2018

Growth is good, but growth at any cost is very, very bad. The best marketers in the world help their companies grow for the long term. However, periodically marketers seem to go through a wave of collective insanity where we forget about the ‘long term’ part of the discussion and start to chase growth at any cost. Whether it’s through inattention, ignorance, or excitement, marketers sometimes make very bad business decisions.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

Intercom, Inc.

NOVEMBER 7, 2018

Tech stacks are the backbone of modern sales and marketing operations. When set up right, they provide a clarifying view of your most valuable prospects and customers — and the next steps that your team needs to take to efficiently nurture a lead, close the deal or grow the account. But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time.

Technical Review 161

Technical Review Marketplace as a Service Systems Review Customer Success 161