Mon.Apr 28, 2025

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3 Must-Ask Questions to Set Your B2B SaaS Marketing Budget

Kalungi

If You're Building Your First B2B SaaS Marketing Budget, Start Here Creating a marketing budget for your B2B SaaS company can feel overwhelming. With high stakes and countless options, its hard to know where to start.

B2B 59
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Scaling 6 Products to $100M+ ARR Each: Samsara’s CPO Kiren Sekar on Multi-Product Growth

SaaStr

Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR. And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many mor

Scale 260
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The value of taking a digital-first approach to software-led payments

Payrix

Since the dawn of the digital age, our lives have been transformed in every sense. For many, daily activities are now often accompanied by apps we cant live without. As the attachment to these apps grows, theres an expectation that theyll consistently deliver convenience and flexibility. That expectation has driven software companies to build and grow their platforms rooted in customer centricity.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now. And will happen even more in the coming months.

AI 244
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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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Response Time: Vol. 44

Intercom, Inc.

You satisfy your customers, but can you satisfy our curiosity? With Stephanie Smith, Manager, Customer Success at Collage. Please tell us a little bit about your company and what you do there. Collage simplifies HR for Canadian businesses. Our all-in-one HRIS software streamlines employee record management, payroll and benefits administration, time-off tracking, performance management, and more.

More Trending

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News: European Commission Fines Apple €500 Million for Preventing Steering From App Store to Other Offers

FastSpring

In a press release dated April 22, 2025, the EUs European Commission announced that it has fined Apple and Meta hundreds of millions of euros each for breaches of the Digital Markets Act (DMA), with Apples failure to comply centering on the companys App Store anti-steering restrictions. (Whats the DMA? Read more and get helpful links in this November 2023 post, Potential Apple App Store Policy Changes Due to EUs Digital Markets Act.

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Dear SaaStr: Should I Visit My Customers More?

SaaStr

Dear SaaStr: Should I Visit My Customers More? Yes. Absolutely. You should visit your customers more. I cant stress this enoughgetting in front of your customers is one of the most effective things you can do to drive growth, retention, and expansion. Its not just about building relationships, its about understanding their needs, getting unfiltered feedback, and showing them youre invested in their success.

Scale 125
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Pricing AI agents: What does ‘value-based pricing’ really mean for AI?

Intercom, Inc.

As builders, we obsess over the AI experience – how smart it is, how fast it replies, how many conversations it resolves. But none of that matters if we dont get the pricing right. If it feels unfair, unpredictable, or misaligned with value, adoption stalls. To guide our pricing strategy, weve always been strongly led by customer feedback. Intercom had the first AI agent to pioneer value-based pricing, a decision that we came to after extensive research.

Pricing 104