Wed.Feb 07, 2024

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What Is a Good Free Trial Conversion Rate in SaaS?

User Pilot

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it!

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5 Interesting Learnings from Atlassian at $4 Billion+ in ARR

SaaStr

So Atlassian has cruised past $4 Billion in ARR, still growing a steady 21% in a very efficient fashion. It’s raining cash, with 27% free-cash flow margins. The markets like this combination. Even with a few bumps, Atlassian is still trading at a $55 Billion market cap, so over 12x ARR. That’s twice the average of 6x ARR for public SaaS companies.

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How AI Will Usher in an Era of Abundance

Andreessen Horowitz

It’s impossible to talk about new technology without talking about human flourishing — every new technology from the plow to the microchip has typically been followed by a period of newfound wealth for consumers in the form of cheaper goods, improved productivity, and longer, healthier lives. In many ways, the most financially average person in our modern society experiences daily luxuries that history’s Pharaohs and Caesars could not imagine: instant communication, broadcast television, global

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Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

SaaStr

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In a panel, Guillaume Cabane (G) and Martin Gontovnikas (Gonto), co-founders of HyperGrowth Partners, Axelle Heems, Senior Director of Growth Operations at Gorgias, and Morgane Palomares, VP of Marketing at Vercel, share real-life examples of how demand generation, growth, and marketing strategies have been executed to scale beyond 2x A

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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9 Ways to Grow Your Following on X/Twitter

Buffer Resources

A lot is changing on Twit— sorry, X these days. Along with the platform’s rebrand, there has been a whole new paid tier, removal of old verified badges, disappearing post headlines, and more.  There are more significant changes on the horizon, too. X owner, Elon Musk, and the platform’s CEO, Linda Yaccarino, have big plans for the platform, including a promise to make it “a single application that encompasses everything.

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Maximize Your Practice: Top 5 CRMs for Attorneys

Nimble - Sales

In the legal sector, the ability to manage relationships with clients effectively is more critical than ever. With the number of law firms in the United States reaching over 449,000 in 2023, the competition among law firms is fierce. This competitive environment highlights the critical role of technology in strengthening client connections and improving operational […] The post Maximize Your Practice: Top 5 CRMs for Attorneys appeared first on Nimble Blog.

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Embedded analytics: The future of Fintech SaaS

Panintelligence

Fintech SaaS success is won or lost based on the quality of the experience you deliver to customers, partners, and employees. Experiences that are built entirely on data. Because skillfully using data can create real value—not to mention capture market share. But there's a problem. If you're not a data whiz, you usually depend on analysts and data scientists who can turn data into clear, actionable insights.

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Send Later and Email Drafts Now Available on Mobile

Nimble - Sales

Exciting news! Nimble has introduced a game-changing update, now allowing you to save email drafts and schedule messages directly within the mobile app. This update now allows flexibility and control over your email communication on the go on your Android and IOS mobile devices. Nimble’s new Draft and Send Later feature is now available on […] The post Send Later and Email Drafts Now Available on Mobile appeared first on Nimble Blog.

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What’s next for Fintech SaaS innovation?

Panintelligence

While there are no signs that innovation in Fintech SaaS is slowing down, vendors have never faced greater challenges. Rivals are coming out of nowhere and the downstream effects of the last few years' business environment haven’t just changed the sector. They defined it. Everything from “blitzscaling” (the practice of growing so fast your competitors run out of money trying to compete with you) to seven-figure starting salaries (as you bid for the best engineering talent) was driven by the econ

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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How Causal AI is powering Fintech SaaS

Panintelligence

The last 10 years have seen some paradigm-shifting evolutions in Fintech SaaS technology. Large Language Models, advanced APIs, and no-code/low-code have gone mainstream. Now, technologies like Causal AI are at the forefront of Fintech SaaS. Together with advancements like embedded analytics—it’s poised to build an entirely new offering. These digital developments will create opportunities for those that take advantage of them—and risks for those that don’t.

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The Fintech SaaS growing competitive landscape

Panintelligence

With over 5.4k* Fintech SaaS companies operating globally, competition has never been more fierce. And with increased consolidation, it’s never been more dynamic too. The consolidation and competitive surge in the Fintech SaaS space likely began on the B2C front, with the emergence of all-encompassing Fintech apps for everyday customers. But what about the B2B Fintech sector?

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Keeping data secure in Fintech

Panintelligence

As innovation in Fintech SaaS increases, so does the pressure to safeguard sensitive data. That's where airtight cyber security comes in—the key to maintaining customer trust and meeting regulations. With best practices and the right tech, it opens the doors to real-time surveillance and swift responses to potential security threats – ensuring you spot and react to security risks quickly.