Definition Headcount Marketplace as a Service 
Sales Enablement, SaaS and Growth
MARCH 23, 2020
There’s many definitions out there, but essentially, mental models are frameworks, principles and ideas which allow you to examine and solve problems in a systematic way and when applied correctly, help you think better. Network effects (marketplace). The right mental model is a shortcut to the right answer - they provide an edge.
Intercom, Inc.
JULY 21, 2022
“The great thing about performance marketing is the ROI is really obvious, so you can justify increased spend and headcount based on the performance, and that’s what we’ve done” The first thing we did was build out a pretty robust performance marketing team. We spend a ton of time on problem definition. Paul Adams: Exactly.
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BetterCloud
JANUARY 5, 2023
As a fully featured and market-leading SMP, BetterCloud is very encouraged to see more of these critical management capabilities captured in this updated market definition. Not only has the market for SMPs matured over time, but so has the Gartner market definition. The marketplace for adjacent solutions has grown.
Totango
FEBRUARY 21, 2020
As the digitization of the marketplace reaches near-saturation, organizations will compete for customers based on value derived—and this will be driven by customer success. Flexible subscription and recurring revenue models mean the customer is in control of their service and tech partnerships and reserve the right to move on to a competitor.
ChurnZero
NOVEMBER 18, 2022
My job is to continually inform and share knowledge that’s going out in the marketplace. This is something that I’m doing with fractional headcount allocation. My VP definitely does because I vetted the idea with them, and we’re going to go with it. I lead the Customer Success function here at MarketSource.
Intercom, Inc.
MAY 13, 2021
A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. “Why do you have playbooks?
Sales Hacker
MAY 13, 2025
he was responsible for the operation of the global advertising marketplaces organization. He also served as chairman and CEO of the company until its acquisition by Yahoo in July of At Yahoo, he was responsible for the operations of global advertising marketplaces. It was a very, I’d say simple marketplace. in July 2007.
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