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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. The same is true of data - data informs decision-making, but doesn’t replace it.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. Rather, everything is an iterative process of building the service, rolling it out to users and keep improving it as you get new data and feedback.

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Product User Segmentation: What Is It and How To Implement Segmentation in Your SaaS Product?

User Pilot

You can use product usage data to develop an effective marketing strategy, improve products, retain customers , as well as to accelerate customer adoption. Utilize firmographic data for creating personalized onboarding processes. What product usage data should we capture to segment customers? Boost customer loyalty.

SaaS 89
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Speed Up Your Sales Cycle With Lead Scoring: 4 Simple Steps

Sales Hacker

It’s your secret to finding the diamonds in the rough when you need more qualified leads, without increasing headcount. SaaS companies, who often have complex sales cycles coupled with small but agile sales teams, can especially benefit from lead scoring, since it allows small teams to punch well above their weight class.

Sales 98
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A Detailed Comparison of Stripe vs. Paddle vs. FastSpring (With Reviews)

FastSpring

Paddle vs. FastSpring, this guide compares: What areas of the payment lifecycle each one provides a solution for (e.g., payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack. Flexible subscription management and recurring billing tools.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. I stumbled upon Eric Ries and Steve Blank, the concept of customer development – it was a revelation.

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Everything we’ve learned about scaling sales

Intercom, Inc.

It’s no surprise that one of the key levers for growth as you go from startup to scale-up is your sales team. How quickly you’re able to accelerate growth depends on your ability to build a nimble sales org and develop a strong sales strategy. These lay the foundation that enables your team to run as efficiently as possible.

Scale 172