A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection
OpenView Labs
JULY 6, 2021
Followed by the “what”—sales, emails, employee engagement, marketing attribution, lead scoring, forecasting, client renewals, employee training (i.e., Those that may be more pain expressions like “improve, increase,” should offer CTAs leading to great thought leadership pieces, or an ebook on the topic. improve SEO ranking”).
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