Remove Customer Success Remove Marketplace as a Service Remove Scaling Remove SMB
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. For Linda, it all comes down to your approach to customer success.

Scale 177
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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

If you’re a leader, he says, don’t try to scale your job. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: It makes a ton of sense.

Scale 188
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G2’s CMO Amanda Malko on the latest trends in software buying

Intercom, Inc.

The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs. Customers are looking more and more to their peers before considering a purchase.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.

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An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. NP Digital Marketing Services. and around the world.

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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. How does Rachel see marketing move ever close to the function of customer success today? What is the optimal way for customer success and marketing to work together? *

SMB 179
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The 4 Enterprise Sales Misconceptions for Startup Founders

OpenView Labs

Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. After all, the marketplace speaks the loudest, and without customers you don’t have a business. Enterprise sales requires an entirely different level of experience and skillset to be successful. Source: SalesHacker.com.