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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

The end of the year is the perfect time to show appreciation for your existing customers in ways that build loyalty and boost sales. We asked five SaaS and software companies what they did for existing customers around the holidays. Repeat customers also get several charges waived for our services,” CEO Gary Tailor explained.

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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal.

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15 Effective Strategies For Retaining Customers in SaaS

User Pilot

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. TL;DR Customer retention is a measure of a company's ability to keep its customers over a period.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever.

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How to Reduce Customer Churn Rate: 17 Effective Strategies

User Pilot

Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. But you can turn all that around with the right strategies. The main reasons for customer churn are: Bad product-customer fit. Bad customer service.

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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. Product-led growth business suits products that meet unique market needs, have a quick value realization for users, and fit a freemium model.

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Step-by-Step Process for Performing a CRO Audit: 8 Steps

User Pilot

Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. Rushing to perform CRO audits without proper planning or a good strategy can skew your data and make you jump to the wrong conclusions. This article provides a step-by-step guide.