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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

The end of the year is the perfect time to show appreciation for your existing customers in ways that build loyalty and boost sales. We asked five SaaS and software companies what they did for existing customers around the holidays. Repeat customers also get several charges waived for our services,” CEO Gary Tailor explained.

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Subscription Finance: What is Customer Lifetime Value?

FastSpring

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever.

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Step-by-Step Process for Performing a CRO Audit: 8 Steps

User Pilot

Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. Step 1: Define your conversion points There are several conversion points in SaaS, each action bringing users closer to being paid customers or loyal users of your premium plans.

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16 SaaS Account Management Best Practices

User Pilot

Managing customer accounts is a pretty tough job, but you know what’s even tougher? SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. What is SaaS account management?

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15 Effective Strategies For Retaining Customers in SaaS

User Pilot

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. TL;DR Customer retention is a measure of a company's ability to keep its customers over a period.