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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

The end of the year is the perfect time to show appreciation for your existing customers in ways that build loyalty and boost sales. We asked five SaaS and software companies what they did for existing customers around the holidays. Repeat customers also get several charges waived for our services,” CEO Gary Tailor explained.

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Subscription Finance: What is Customer Lifetime Value?

FastSpring

However, there’s one metric that doesn’t get as much attention—customer lifetime value. Since most SaaS and subscription-based businesses depend on recurring payments to sustain themselves, it can pay dividends to keep a close eye on lifetime value and customer retention rates.

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Q3 2023 FastSpring Feature Release: Achieving Subscription Growth, Faster

FastSpring

1ClickPay, Trial Hopping Prevention, and Offers API are designed to boost your conversion rates and increase customer lifetime value. Tools such as Subscription Reporting, Trials With/Without Payment Method, Proration Preview API, and Change History API all optimize growth and retention to unlock your business potential.

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Mastering the Art of Complex B2B Recurring and Subscription Billing: Navigating Financial Process Complexity in B2B Subscriptions

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Navigating Financial Process Complexity in B2B Subscriptions The financial backbone of B2B subscription models rests on efficiently managing complex processes spanning billing, payments, revenue recognition, and reporting.

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How to Analyze Customer Behavior and Improve In-app Experience

User Pilot

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? What customer data can you collect to derive valuable insights and improve retention? In this piece, we’ll cover everything you need to know about customer behavior analysis. What is customer behavior data?

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How to Reduce Customer Churn Rate: 17 Effective Strategies

User Pilot

Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. The main reasons for customer churn are: Bad product-customer fit. Bad customer service. Analyze customer behavior using in-depth segmentation.

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CAC Payback Period: How to Calculate and Reduce It?

User Pilot

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Additional metrics to track alongside the CAC payback period include Customer Lifetime Value (CLV or CLTV) and the LTV:CAC ratio.