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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Average salary: $196,172/yr.

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Changing Your Pricing Model: How Hired Went from a Transactional to a Subscription Model

OpenView Labs

Pricing is an incredibly important part of any SaaS product’s go-to-market strategy. While there are many tactical elements to consider, the most successful pricing strategies are built on a strong, almost philosophical foundation: that your pricing needs to be a win-win that works for both your customers and your company.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. The Challenge: Buffer was amassing “reporting debt”.

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. Picking a Pricing Strategy for Your Product.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. The Challenge: Buffer was amassing “reporting debt”.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!