CTO Hire Marketing Revenue SMB 
SaaStr
MARCH 7, 2021
No one spends enough time recruiting as it is, after $1m ARR or so. You can do the drip marketing campaigns if you have to. These are all full-time jobs by $1m ARR. Fixing it yourself becomes the biggest time sink and excuse for not hiring there is. That’s not good enough, especially in competitive markets.
SaaStr
JANUARY 12, 2022
Another top mistake SMB folks make trying to sell enterprise. As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Hire that person, and make sure they are someone the top customers can really trust and count on. They just don’t map out all the stakeholders. Are we sure?
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SaaStr
DECEMBER 3, 2020
When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does this change when selling to SMBs vs enterprise? * How does Sam think about the relationship between sales and marketing? Bret was formerly the CTO at Facebook.
ChurnZero
DECEMBER 9, 2022
Today, division leaders who run market-facing GTM functions account for 36% of CEO appointments. In the session’s Q&A, Gabby further explores shifts in the CEO persona, the importance of professional sponsors, and expanding to serve an entire market. We hire a third-party firm. People knew us in mid-market.
SaaStr
SEPTEMBER 26, 2019
Gaetan Gachet : All right, so usually the way I start this session is I ask the crowd which revenue stage they’re in. So when I joined we’re pretty much pre-revenue. So mid-market, we’re about 40 to 50K ACV enterprise. So up to 100-150K and SMB, we’re at 2K. So you were the first sales hire.
SaaStr
JUNE 1, 2021
In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.
SaaStr
JULY 13, 2023
Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. Q: Where Should SDRs Report — Marketing or Sales?
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