User Pilot

NOVEMBER 8, 2022

Determine whether you’ll adopt the product-led growth strategy or the sales-led strategy. Choose specific and relevant marketing platforms to help you reach your target market. A go-to-market (GTM) strategy is a comprehensive business plan for bringing a new product or service to market.

Strategy

ProfitWell

DECEMBER 13, 2019

The goal in SaaS sales is not to convince your customer to buy your product there and then—it’s to win that customer over to your product for a lifetime. We’ll tell you how to use your understanding of a prospect to turn them into a delighted customer, what metrics to lean on, and how to build the perfect SaaS sales team. What is SaaS?

Scale

Outseta

JANUARY 20, 2020

In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. There was no strike price or vesting schedule associated with these units—they were simply granted to employees based on performance or as a recruiting tool. The business was structured as an LLC.

SaaS Payments

ProfitWell

OCTOBER 10, 2019

First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. His argument for the importance of PLG right now lies in a few items: the growing market.

Technical Advisors

ProfitWell

DECEMBER 18, 2019

Today, a fizzy new member of the subscription class. Plus, Campfire Labs takes a deep dive into Drift’s conversational marketing approach. Your top subscription news. Coca Cola just launched a subscription service for $10 per month. Coca Cola just launched a subscription service for $10 per month.

Sales Recruiting

ProfitWell

JANUARY 13, 2020

Today, we welcome the newest unicorn to the subscription space. We have an interview with marketing transformation-driver, thought leader, and mentor James Sivis from Wonderlic on why. Your top subscription news. The subscription market is international and diverse. And finally, it's time for a rebrand.

Sales Recruiting

ProfitWell

OCTOBER 23, 2019

First up, a packed Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. His argument for the importance of PLG right now lies in a few items: the growing market.

Technical Advisors

Outseta

JULY 2, 2018

Live chat is commonly used in both the context of sales and support, and adding this feature will help bring us closer to feature parity with the more established players in this space who are increasingly being dragged upmarket. We think it's a significant competitive advantage both in terms of recruiting and in terms of employee retention.

Payments

SmartKarrot

APRIL 13, 2020

SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Instead of buying and installing the infrastructure, customers can simply bear the subscription costs of the functionalities they use. With a market capitalization of over $117.8

SaaS Payments

SmartKarrot

JUNE 25, 2020

It depends on month-on-month and year-on-year continued subscriptions. But once that’s done, selling and marketing are what keeps the ledgers in green. No wonder, we see SaaS CEOs taking a personal interest in everything that marketing and sales do. Yes, SaaS marketing and sales budgets are always under great scrutiny.

Sales Recruiting

SaaStr

JUNE 4, 2019

Here’s a little bit of my marketing experience, but I need to back up a little bit and go off slide to tell you about my pre-marketing experience. I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. Worked as an AE and then a sales manager.

Sales Recruiting

SaaStock

MARCH 20, 2019

Thanks to them, merchants can make more successful sales and win happy customers. Toast ’s all-in-one point-of-sale (POS) and restaurant management platform helps power and grow restaurants. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. ProfitWell.

SaaS Payments

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments

SaaStock

MARCH 20, 2019

Thanks to them, merchants can make more successful sales and win happy customers. Toast ’s all-in-one point-of-sale (POS) and restaurant management platform helps power and grow restaurants. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. ProfitWell.

SaaS Payments

ProfitWell

JANUARY 24, 2020

Your top subscription news. There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. Here are some solid resources in this realm, so you can start cranking: Wistia’s Brand Affinity Marketing Playbook. Is content marketing dead?

Sales Recruiting

ProfitWell

NOVEMBER 20, 2019

Today—and quite frankly, every day—content is queen. We’re talking all things content marketing (even if you’re a skeptic, listen on). Your top subscription news. Content marketing, meet everyone. Mastering content is at the forefront of what’s buzzing right now in industries across the board.

Sales Hiring