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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

In the early days of SaaS , blogging was a popular form of content creation. Efficiency in writing: a five-minute rule Effective content marketing should be based on genuine insights and learnings, not solely on polished writing. The CEO is always the Chief Marketing Officer (CMO), even if they don’t have the title.

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How I've Grown To 6 Figures In 3+ Years As A Content Agency Owner

Buffer Resources

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle. I never thought I’d own a business.

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Content Localization: Step-By-Step Guide for SaaS Companies

User Pilot

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Next, decide which content to prioritize.

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The 10 Best Adwords Companies of 2020

Neil Patel

If you’re in this position, it’s probably best to outsource your AdWords management. They’ve worked with more than 550 ecommerce and service brands, managing their AdWords accounts for clients. Shortly after that, they pivoted to Agency services, focusing specifically on AdWords and landing page design.

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How New SaaS Companies Should Be Using Content Marketing

Ramp Ventures

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Content improves customer and brand relations. 82% of consumers feel more positive about a company after reading custom content, and 90% find custom content useful. ( Content for your blog.

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5 Reasons Your SaaS Company Should Trust Incredo to Create a High-impact Inbound Marketing Strategy

Incredo

Inbound marketing is a strategy most SaaS companies have heard of by now, if they are not already using the world’s most revolutionary digital marketing strategy. mantra; outbound marketing still may have a place in your company’s marketing strategy depending on what you are looking for.

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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Whether you created your SaaS product to help solve a problem you had or because you wanted some extra income, the truth is that your SaaS business is a valuable asset. Running a profitable SaaS business allows you to take control of your own schedule - some would even say your life! Table of Contents. Why Would You Sell?