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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

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CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer.

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What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024

SaaStr

Each year, tens of thousands of SaaS fans attend SaaStr Annual. Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing. Product marketing is neither marketing nor product. You’re not building a product or getting any new customers. There is no silver bullet. It’s up to you.

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