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How and Why to Use Podcast Marketing? 7 SaaS Companies Advise

Natalia Luneva

Many SaaS companies have already acknowledged the growing and lasting trend of podcast marketing and launched their own podcasts. I use my podcast, Beyond the Uniform to: (1) create relationships with a sales prospect. It is easier to schedule a podcast interview with my target customer than it is to schedule a sales meeting.

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How Startups Can Develop a Positioning Strategy To Create a Lasting Brand with Rosabel Tao

Mucker Capital

Context: To fully understand the market landscape, which includes the latest trends, evolving behaviors, and language changes, it's important to consider the context. Several key questions can help you make sense of this landscape: What trends are currently shaping the industry? What are the most dominant trends among your customers?

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Set Yourself Up for Success with These Podcasts

Sales Enablement, SaaS and Growth

I subscribe to numerous podcasts that help me learn more about business and marketing, but also those further afield, in the hope that I can apply a learning or glean insight that can be leveraged in my sales enablement role. Recommended episode: Talking trends in product with Intercom’s Paul Adams and Emmet Connolly.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. What is one a-ha moment you’ve had in your sales career?

Scale 130
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“Land, Expand, Explode: How to Win the Long-Game in SaaS” Egnyte Chief Customer Officer and Co-Founder Rajesh Ram (Video + Transcript)

SaaStr

And while every company is different, I do firmly believe that the ideas and constructs that I’m about to present might be applicable to some, if not all of you, trying to build a SaaS companies. Churn management is a journey. And this is the moment of reckoning that you get to as a SaaS company is that a sale is not the end.

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The art of being truly customer centric: 6 lessons from Survey Monkey’s CMO

Intercom, Inc.

And the purpose of working with them closely was to really listen to that feedback, to make sure that we had an active ear to folks that we thought were likely to give us constructive feedback and were the types of organization that we were looking to double down in terms of building more relationships with.”.

Scale 178
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Introducing OpenView’s Next Generation of Leaders

OpenView Labs

He has worked on our investments in Highspot , optimize.health , Postscript , Project44 , and ZipWhip , focusing on application software companies modernizing real-world industries like logistics, construction, and insurance. ” Brian Carthas joined OpenView 10 years ago as an Analyst.