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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Resources

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. Trademark Lawsuit Trademark lawsuit against Elon Musk's X by an ad agency called X Social Media. Monitor regulatory updates to ensure compliance and understand potential implications for your business.

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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. He’d go on to become the VP of Sales at Sprinklr, guiding the company through its own high growth period, before striking out on his own.

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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. But not all SaaS products are alike. What is Vertical SaaS? What is Horizontal SaaS?

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How and Why to Use Podcast Marketing? 7 SaaS Companies Advise

Natalia Luneva

Our first guest’s company has seen high engagement and brand mentions on social media along with reaching tens of thousands downloads: #1 Kendall Aldridge, Marketing Manager at OnePitch , Tool for connecting PR professionals and tech journalists. I get a whole month of social media content from a single podcast episode.

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How to Avoid Getting Put Into Facebook Ads Jail

Neil Patel

billion monthly active users (MAU), Facebook is the most popular social media network. That makes it a powerful tool for businesses to reach their marketing, sales, and revenue goals. Running promotions on Facebook is an excellent way to generate leads, drive brand awareness , and generate sales. What’s Facebook jail?

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The Indicators of True, Strong Customer Demand for a SaaS Product

Tom Tunguz

In addition, vibrant word of mouth proxied by social media mentions/follows, Github stars/forks for open source projects, and newsletter subscriber counts mark products with substantial latent demand. As a seed stage company grows, hires a sales team and deploys the product to more customers, the signs of customer pull evolve.

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What Are SaaS Products + 22 Successful SaaS Companies to Follow

User Pilot

Customer Relationship Management (CRM) Software : CRM systems help you manage and analyze customer interactions and data throughout the customer lifecycle. Effective use of CRM systems can enhance customer service, retention, and the sales process. Typeform survey templates. Appcues modal creation screen.