5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures
SaaStr
DECEMBER 5, 2023
Going upmarket drives category leadership because you establish yourself as the company that the Fortune 500 logos use. Security — SOC 2 compliance is table stakes. You always have to build more relationships within the customer organizations Gong, as an example, started as an SMB platform and went to Enterprise.
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