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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews.

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Why your privacy ecosystem is crucial in the age of GDPR

Intercom, Inc.

The EU’s General Data Protection Regulation (GDPR) is a major regulatory change that will affect all companies with EU customers or users – and because it applies to companies no matter where they may be, it has a truly global reach. One way to do so is to set up contractual assurances that compliance will be achieved by all your vendors.

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Application Security Tools: Which One Should You Choose?

Audacix

Even after knowing the massive difference that automated vulnerability scanning tools can make, many organizations are hesitant to integrate application security tools in the software development life cycle. Similarly, testers and developers need to know about these features of application security tools.

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Motivate your star performers with meaningful career conversations

Intercom, Inc.

Imagine walking into the office one morning and having your star team member ask if you have a few minutes to talk. These create more meaningful relationships with people on your team, uncover what motivates them and as a result increase their impact and engagement in their current role. What’s your current development focus?

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How to Find the Best SaaS Billing Platform: A Complete Guide

Stax

For best practices, integrate it with your other systems, offer flexible plans for optimized cash flow, and ensure data security compliance to industry standards. This is often due to misconceptions that they will have to develop this functionality from scratch (more on this later).

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. Just looking at our user base, they really were that sweet spot of ideal customer profile.

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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? You don’t want to fall into a trap of building all this custom stuff, I think you guys all know why that’s a bad idea.