How to increase net revenue retention with Customer Success qualified leads (CSQLs) and strategic operations
ChurnZero
OCTOBER 1, 2022
Why is it that the need for operations in marketing and sales is never questioned, yet Customer Success isn’t given the same allowance? Even though CSQLs have a lower customer acquisition cost, faster rate of return, and high close-rate, says Tony D’Auria, industry principal at Valuize, a customer lifecycle consultancy.
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