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Influence Meets Innovation: How Founders and Cultural Leaders Can Work Together

Andreessen Horowitz

Cultural leaders—athletes, entertainers, and executives—have evolved beyond mere financial backers to highly-engaged strategic partners and advisors for a company’s growth. When communicating an ask of any leader—athlete, entertainer, or executive— keep it concise and actionable while expressing your gratitude for their time and support.

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How to Sell Subscriptions: 4 Strategies for SaaS Companies

Chargify

To help, we’ve put together a list of the four strategies that are key to selling SaaS. And while trial pricing does come with a very real risk of straining resources (we had to learn that lesson the hard way ), when executed correctly, this strategy can be a healthy source of new customers that stay with you for the long haul.

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21 Digital Marketing Tools You Need When Starting a Business

Neil Patel

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. Instead, you should implement an email marketing strategy on day one. With Trello, everything related to your online marketing strategy can be shared in the same place. Then let’s begin. Google Analytics.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Tracy Eiler has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. She supports the companies in developing sales strategies, sales management skills and developing a sales organization to sustain growth. Tracy Eiler – CMO at InsideView Technologies | Author.

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The Stages Of A SaaS Company: When To Scale For Success

Chargify

Establishing relationships with advisors and/or mentors. The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. Considering an IPO or an exit strategy. Joining an incubator or accelerator group.

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The 3 Stages of Hiring GTM Executives

Sales Hacker

David Sacks – GP at Craft Ventures, and this week I thought I’d wrap it up with Part 2 stemming from a great session with Spenser Skates , CEO and CoFounder of Amplitude. Justin Stackany CEO / Startup Advisor & Former CCO Hungry generalists who are uncomfortable being bored and secretly enjoy a little chaos.

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SaaS marketing guide: differentiate your SaaS marketing strategy

ProfitWell

Owing to differences in customer bases, product complexity, and price strategy, SaaS marketing is fundamentally different from promoting physical products. Because this form of marketing is unique, SaaS marketers can call upon a variety of different strategies. Therefore, marketing efforts will often focus on B2B communications.