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In-app behavior , like events they’ve completed, features they’ve used, or in-app flows they’ve engaged with. Technographics, like operating system or device type. Start by mapping out the key stages in the journey, for example, awareness, acquisition, activation, adoption, retention , and revenue.
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He then sent out a link to this page inside payment failure notification emails. Users could now forward the payment failure email to the right person, without that person having an Enchant account. How My Marketing Concepts upsells annual payments during trial. Vinay writes, “The benefit of this was huge!
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