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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Many infrastructure as a service companies do this. Your company can employ pricing to communicate to the market whether your product is a premium, mid-market or low cost alternative.

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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

” The trades consist of the collection of field service activities required to install, maintain, and service the infrastructure and systems of residences and commercial buildings. There are hundreds of thousands of trades businesses providing essential services in every corner of the country.

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NVIDIA Hits $4 Trillion: What Founders Can Learn from the Greatest Growth Story Ever Told

SaaStr

For SaaS founders, NVIDIA’s journey offers critical lessons about platform strategy, timing major transitions, and building infrastructure that becomes indispensable. Key Lesson: The best platforms don’t just serve one vertical—they create horizontal infrastructure that enables entirely new categories of applications.

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How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk 

SaaStr

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. Growth stage: Introduced business plans with 20-user minimums to provide enterprise-grade features.

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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

initial public offering on Friday, becoming the latest enterprise software company to test increasingly receptive public markets. The company’s journey reflects the broader transformation of enterprise software during the pandemic era. Although it’s possible Figma may beat them out. But Figma is a crazy outlier.

B2B
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The Top 8 Embedded Payment Processors of 2025

USIO

Embedded payments have become the financial backbone of modern SaaS, fintech, and marketplace platforms. In 2025, choosing the right embedded payment processor is about more than just rates and APIs — it’s about revenue share potential, support quality, payout flexibility, and long-term partnership.

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IPO Offerings Are Already Up 62.5% This Year. With Much More to Come. We’re Back

SaaStr

And for SaaS companies with strong fundamentals, the opportunity window is wide open. The B2B SaaS companies everyone has been waiting for are finally filing and preparing to go public: Already Filed (2025 IPOs Highly Likely) Figma – Cloud-based design platform, confidentially filed April 2025. Stop waiting.