Only 11% of Public SaaS Companies Sell Just to SMBs
SaaStr
AUGUST 29, 2022
SMB SaaS has a lot going for it: – Millions of them – Short sales cycles – Easier compete. But SMB SaaS has a lot of challenges, too: Churn is much higher. ACVs are so much lower that there’s a lot of pressure on sales productivity. But, it's often hard to get to $100m ARR selling just to SMBs.
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