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Should your SaaS Business Invest More in Content Marketing?

Baremetrics

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Table of Contents.

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FastSpring’s 2019 Ecommerce Growth Package

FastSpring

Ways to improve ecommerce conversion rates. In this joint webinar with TechSmith, a global leader in screen capture software, we’re showcasing why you should consider using video to create more engaging content and improve the conversion rate on your site. Podcast: Ecommerce Conversations by Practical Ecommerce.

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Shopify Markets: What Shopify Partners Need to Know

Baremetrics

As the ecommerce sector grows in size, it also grows more competitive. From providing multi-language support and currency conversions to shipping and import fees calculation, Shopify Markets does it all. They even provide custom domain names and access to local payment processors. Table of Contents.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? "  For Cross, good B2B content is easy on the eyes. "I’m Tough question. Learn their language.

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How to calculate LTV for Shopify Partner Apps

Baremetrics

Following in the footsteps of Amazon, Shopify first began its journey as a simple online shop, selling snowboards. Table of Contents. Shopify Partner Apps are third party companies that sell their services or Apps to Shopify store owners. A customer’s lifetime can only be known for sure after they churn. What is LTV?

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Churn Analysis: A 3-Step Guide to Analyzing Your Churn

Baremetrics

Picture this: Over the past six months, your churn rate has gone from a respectable 4%, to now, over 10%. Or, you can pause, take a step back and analyze what went wrong by doing some churn analysis. Or, you can pause, take a step back and analyze what went wrong by doing some churn analysis.

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What is Customer Lifetime Value?

Neil Patel

BigCommerce, an e-commerce store provider, writes , To ensure a high profit, it’s important to influence your customers to keep coming back to purchase. That means you want your churn to be low so that once you acquire a customer, they continue to come back and purchase again and again. Divide 100% by this churn rate.