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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

This is part two of a three part series on sequencing business models. Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. The Types of Marketplaces. Common Marketplace Vectors.

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Understanding Risk Management Strategies as a PayFac

Stax

For SaaS companies, becoming a payment facilitator (or PayFac) offers a ton of advantages—including but not limited to—boosting retention and profitability while exercising greater control over the customer experience. However, several complex types of risks come along with this. Let’s get started.

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ISVs vs SaaS: What’s the Difference?

Stax

Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS companies deliver software applications over the internet on a subscription basis, simplifying access and management for users. What are SaaS companies?

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. They were actually aggregate helpful, right?

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Instagram World: Tools and Services for Instagram Growth

How To Buy Saas

Fortunately, beginner Instagram users and brands can access tools and services that allow fast growth on Instagram, which would otherwise take weeks or months to achieve naturally. This article will uncover all reputable services for Instagram growth that the online community admires. Mixx TrustPilot Rating: 3.7 for 50 followers.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

Steep fees from platforms like the Apple App Store and Google Play can understandably cause game developers and app creators to look beyond the convenience and ubiquity of traditional app marketplaces, but restrictions from the platform providers have made it difficult. Interested? Set up a demo or try it out for yourself.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? We also share examples of different conversion paths and optimization strategies. TL;DR A conversion path is a step-by-step process that guides prospects. A good conversion path makes the process frictionless. Let’s get to it!