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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin 01:34 Sure, no, starting businesses are really tough as everybody knows. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business. Yeah, crazy, because in entrepreneurship.

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Facebook Workplace’s Julien Codorniou on turning companies into communities

Intercom, Inc.

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. Unlocking a new business model.

Scale 151
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The Unspoken Hard Bits of Bootstrapping

Outseta

The challenges that I’ve faced as a bootstrapped founder simply aren’t the ones that are commonly talked about By Geoff Roberts · 17 min read The internet is littered with horror stories detailing the many challenges of entrepreneurship. When these items are in harmony, entrepreneurship becomes vastly easier.

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How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

Buffer Resources

While I was definitely scrappy in the early days while we were figuring out product-market fit, I haven’t taken that approach since. If I need to deny myself investments, I see it as proof that my business model is off. How do you decide how much to pay yourself versus invest back in the business?

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The Hard Thing About Your Brand and Funnel

Hacking Revenue

A consistent brand that lets people (not only customers) know exactly what the brand stands for and what it is against, is the way products differentiate themselves, gain traction and build an audience. Add your own distinct voice and image and that’s exactly what sets products and services apart in such a crowded world.

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Has Your SaaS Hit A Growth Ceiling? 12 Ways To Reignite Growth

Chargify

Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. If your SaaS startup isn’t there yet, you should read Finding Product/Market Fit: When To Stand Firm & When To Pivot first.

Scale 53
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Raising Funding During COVID with Homebrew Partner Satya Patel (Video + Transcript)

SaaStr

And if you don’t have any mutual contacts with the investor, where they can do backchannel referring on you, you’re going to need to go the extra mile in terms of that communication style that we talked about over video, and also the proof of your commitment to what you’re building, and maybe even evidence of product-market fit.

Scale 268