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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. We’re enterprise software for a new category called LearnOps. Cognota didn’t necessarily start as a software business.

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How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

Buffer Resources

This sounds complicated but it’s really a simple equation to make sure our prices are high enough—especially as we continue to improve our product (which often means higher expenses!). While I was definitely scrappy in the early days while we were figuring out product-market fit, I haven’t taken that approach since.