User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. This article answers that and more.

Acquisition 101

Acquisition SaaS Payments Payment Methods Metrics 101

Outseta

SEPTEMBER 11, 2017

Soren: My Co-founder and I met in graduate school where we were creating algorithms for processing satellite imagery. I think what we’re also seeing is it’s easier and faster to execute with paid advertising, and to optimize to a financial outcome, than it is to with say content marketing, or SEO, or PR.

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How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. In this saas marketing strategy guide, we are going to tell you everything about saas marketing.

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Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. I learned a million lessons about SaaS, about start-ups, and about life along the way.

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SaaS Payments Sales Hiring Payment Methods Payment Services 145

Baremetrics

NOVEMBER 10, 2019

Since the original version of this post from early 2017, we’ve worked with many more SaaS companies and a common theme has been moving companies from a starter template to a more robust financial model. A Modular Financial Model. The structure of a strong SaaS financial model should be wholly modular.

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Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

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SaaS Payments Marketing Payment Solutions SaaS 78

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. TABLE OF CONTENTS.

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Baremetrics

NOVEMBER 9, 2021

Whether you created your SaaS product to help solve a problem you had or because you wanted some extra income, the truth is that your SaaS business is a valuable asset. Running a profitable SaaS business allows you to take control of your own schedule - some would even say your life! Table of Contents.

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SaaS Payments Technical Review Development Team Review Software Review 105

Intercom, Inc.

JULY 13, 2018

To help you understand and improve your customer acquisition, we asked SaaS leaders within and outside of Intercom to reveal their top customer acquisition tactics. Hopefully this will give you some ideas on how to build sustainable growth for your business. You’ll need to win both their hearts and their minds. Makes sense, right?

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Acquisition Strategy SaaS Payments Payments 156

Outseta

APRIL 14, 2020

You’ve built a successful business and have a repeatable customer acquisition process that you’ve already demonstrated can scale with access to more capital. On top of that, maximizing the growth potential of your business is your top motivation and your goals are aligned with the commitments that come with raising venture capital.

Payment Methods 68

Payment Methods Payment Solutions SaaS Payments Payments 68

Baremetrics

APRIL 6, 2021

Benefits of Subscription Marketing Subscriptions offer your business a unique opportunity to build a steady stream of recurring revenue and a solid base of loyal customers. The SaaS subscription model allowed Adobe to regularly test features, release updates and patches, and nurture a community among their consumer base.

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ProfitWell

SEPTEMBER 25, 2019

That’s never been truer for software businesses in particular than in the past 10-15 years, with the internet stimulating an explosion in the number of viable revenue models. Revenue models often get conflated with revenue streams, probably because each is a single revenue source. Pay-Per-User.

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Payments Revenue Payment Methods SaaS Payments 40

SaaStr

JULY 8, 2020

We can only process so much change, and I feel like we’ve been through three worlds since early March. I think it’s, in SaaS, in cloud, if you define it that way, I think it’s about 15 to 20%. If you didn’t analyze its business model, you would think that intuitively. The rate of change, right?

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Aaron Beashel

MARCH 9, 2018

I’ve been fortunate to work in a number of SaaS businesses in my career. Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. What is a Go To Market model? Factors to consider.

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