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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

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How to Work With a Consultant: The Ultimate Guide

Neil Patel

Unfortunately, your in-house team doesn’t have the required expertise to push through change. Our team at Neil Patel Digital has compiled the ultimate guide below to help you understand the nuances of working with a consultant for the best results. How to Find a Good Consultant – Getting the Interviewing Process Right.

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6 Strategies for “Magical” Sales and Marketing Alignment

Sales Hacker

Needless to say, this made him look bad in my eyes. This left a bad taste in my mouth as the company clearly valued new business more than existing customers. When the customer journey isn’t well-orchestrated, Marketing and Sales can do serious damage in the marketplace. I mean, why did I know more about his company than he did?

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Our monthly self-service churn went from like 3% to like 9%, right? If something bad happens, you’re going to have to cut your burn, probably. Any thoughts?

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SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020

SaaStr

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Below, we’ve shared the transcript of Harry’s interview with Rachel.

SMB 179
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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Many people use social media solely for brand awareness. It’s a social platform and your brand needs to have a human touch. Post your team photos like Zappos. Don’t Just Promote Products and Services. Bombarding your fans with 10 poor-quality updates in an hour. Have a Strong Brand Presence.