OpenView Labs

NOVEMBER 23, 2021

A product’s competitive advantages can be the result of superior features, proprietary technology, standout performance, better design, and even stellar customer service. . Standing Out in a Crowded Marketplace: Practical Tips and How To’s. Crowded marketplaces have nothing on you. Does Your Product Need Its Own Category?

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Really legitimately huge market.

SMB 179

SMB Scale Startup Marketplace as a Service 179

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

OpenView Labs

JULY 12, 2019

And if we go back a little further into the history of direct response marketing, we can see how pioneers in the space laid the groundwork for contemporary direct-to-consumer brands like Bonobos and Dollar Shave Club. But now, it’s more accurate to describe marketing as a spectrum. There are several factors driving this shift.

Data 52

Data Marketplace as a Service Advertising Branding 52

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How do you think about services revenue today driving Outgrow? I’m so thrilled to welcome Randy Rayess to the hot seat.

Scale 191

Scale Sales Hiring Mobile Marketplace as a Service 191